Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall.
Let's be serious! Considering a lot of the Google Maps satellite photos are over 1-2 years old, I think this is a Target store which is simply helping emergency services to locate their store and potentially doing a little branding to airline passengers (location is in a flight pattern for O'Hare) rather than "discovering" the value of rooftop ads.
Don't get me wrong... As the usage of mobile wireless grows and more users are utilizing these maps, I think that it's an idea with legs. Now... it's just way ahead of its time!
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Let's be serious! Considering a lot of the Google Maps satellite photos are over 1-2 years old, I think this is a Target store which is simply helping emergency services to locate their store and potentially doing a little branding to airline passengers (location is in a flight pattern for O'Hare) rather than "discovering" the value of rooftop ads.
Don't get me wrong... As the usage of mobile wireless grows and more users are utilizing these maps, I think that it's an idea with legs. Now... it's just way ahead of its time!
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